Since ancient times, people living in Japan have sensed the exquisite beauty in the nature where four seasons come and go one after another and have shared their impressions of encounters with such beauty each other to embrace their unique sense of beauty. To harmonize with the local nature, climate and history to feel our guests’ pleasure as our pleasure: this is what we aim at in our ideal hotel. We express this ideal, which could lead to even the Japanese traditional sense of beauty, as our brand concept of “EMBRACING JAPAN’S BEAUTY.” Based on this concept and embracing the unique beauty of Japan found in its traditional culture, architecture, crafts, cuisine, etc., we will have meticulous hospitality and sophisticatedly behave to offer special experiences and relaxation to all our guests.